We help professionals turn their experience into a brand

You know who you are. It’s time everyone does

Brands that trusted us:

OUR SERVICES

Find your message

(Top Voice Strategy, Signature Talk, Leadership Coaching) We help you get clear on what you stand for and how to say it so people get it.

Look the part

(Social Media Makeovers, Personal Brand Website, Brand Photography Direction) We design all: from colors and photos to your personal brand website.

Own your voice

(Podcast Strategy, Public Speaking, Video Presence) We give you the tools so you can speak with confidence on stage, on camera, or behind the mic.

Build your platform

(Email Marketing, Thought Leadership, LinkedIn Strategy) We fine-tune your digital presence so the right people find you and stick around.

Package your knowledge

(Courses, Workshops, Books, Guides) Turn your knowledge into something tangible and profitable. We help you create offerings that scale your impact.

Make it grow

(Service Audits, Client Insights, Brand Strategy) We dig into what’s working (and what’s not) and give you the roadmap to grow with clarity and purpose.

Here’s how it works

We call it: THINK BEFORE YOU SPEAK

01. Think before

We learn everything about you, your goals, your audience, and your industry.
So we know what to show the world.

02. You

This is where your personal brand comes to life. From your story to your style to your vibe. The goal? That everything about you feels cohesive and true.

03. Speak

Now it’s time to talk and make people listen. We’ ll craft your content strategy. We’ ll help you post, pitch, and promote yourself with clarity and confidence.

Meet your Upcoming Guide

Stephanie Vargas

Brand Advisor of UPCOMING, Structure Queen, and Builder of Brands. Stephanie has spent 13+ years bringing clarity and momentum to brands like Coca-Cola and Omnicom Health Group. She helps experts organize their ideas, launch with purpose, and show up with confidence. When she’s not planning a client rollout, she’s probably tweaking a deck, analyzing trends, or sipping matcha with a meditation in the background.

Fernando Robles

Content Marketing Advisor of UPCOMING, Creative Nerd, and Storyteller. With 15+ years in branding and content strategy, Fernando helps experts sound like themselves instead of robots. He’s worked with global brands and brilliant humans across every industry. When he’s not writing someone’s bio, he’s probably creating content or sipping an iced latte with headphones on.

Dr. Lizano (Physician)

“Working with UPCOMING helped me organize my thoughts, define my message, and finally feel confident sharing my voice publicly. As a doctor, I never thought I needed a ‘brand’ — but now I understand how powerful it is to be seen as a leader, not just a practitioner. Since launching my personal brand, I’ve been invited to panels, media interviews, and even launched my own initiative. I now get recognized for what I stand for — not just what I treat.”

Dr. Alejandro Mora (Biological Dentist)

“UPCOMING helped me clarify how to communicate the science behind what I do in a way that connects with people emotionally. I used to struggle with putting complex ideas into simple words — now, patients tell me they found me because my story ‘made sense.’ I’ve built more trust, attracted aligned clients, and grown a loyal following online. I no longer feel invisible — I feel understood.”

Julio César Pineda (Economist)

“As someone who’s used to working behind the scenes, I never thought much about personal branding. But UPCOMING showed me how to position my ideas with clarity and intention. My message is sharper, my speaking invitations have increased, and I’ve been able to charge more for consulting — all because people now see me and understand the value I bring. This wasn’t about ego. It was about finally being visible.”

Federico Ugalde (CEO)

“UPCOMING gave structure to everything I’d been trying to express for years. I already had the experience, but I didn’t know how to communicate it in a way that resonated. With their help, I now lead conversations online, have a clear positioning strategy, and feel confident representing my company and myself publicly. The brand we built reflects me, and that’s what makes it so powerful.”

Why it matters

You don’t need to become a brand.
You already are one.
Every post, every intro, every conversation shapes how people see you.
Let’s make sure that what they see is clear, confident, and compelling.

READY TO GET STARTED?

This is your moment to step into the spotlight.
You’ve earned it. We’ll help you own it.

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